HOW THE CURRENT NETWORK WORKS
User abuse: Unregulated and opaque middlemen openly gather information about all users. They then sell this data for a profit without the user’s permission. Users are bombarded with unwanted ads that target them based on some unknown metric.
Inefficiency: Internet advertising is inefficient because users hate sharing personal information with advertisers. Too many middlemen, charging too much. (get data on low click-through rate), (get data on McCann-US army advertising lack of ROI).
Lack of data integrity/availability: Data sets that advertisers need, do not talk to each other. Instead of looking at ROI or preferred actions/$, most advertising metrics is focused on inferior proxies such as viewability, IVT %, or clicks.
Lack of security: Equifax data hack exposed personal data of 145M users. June 2017, 200M voter records were exposed after US political data firm misconfigured a security setting in their cloud storage service.
Discrete data and analysis: Current market research is based on ad campaigns. There is no way to tie individual data points across campaigns, across time, across markets, across devices. Our million+ panel is the key to unlocking these insights.
HOW THE OPTIN NETWORK WILL WORK
Benefits of the Optin Network
- Create a system where advertisers get access to quality data before spending a single dollar.
- Data is guaranteed to be anonymous and only collected on users who have consented or opted-in.
- Create a decentralized system where user authority and pay for work is separate from the other stakeholders.
Large established user base: Through subsidiary EarnHoney.com, DGM has nearly 500,000 users collecting OPT, providing insights, and opted-in data. These users have already converted to Optin Coins in March 2018. DGM has 20+ partner websites and we are in the process of converting payments to the Optin coin. Network usage is currently 30 MILLION OPT ($3MM) and growing 50% annually.
Global Site Quality metrics: Private blockchain system provides free and accurate quality scores on millions of sites through anonymized DAPP data. By being the first company to offer engagement, conversion, and attention data, new sites with high quality readers will be able to get ad deals previously reserved for the largest publishers. MOAT, acquired by Oracle for $850M, was built on this kind of proprietary data.
Direct Links to Entire Ad Ecosystem: Advertiser to Publisher direct connect is not sufficient. Large advertisers need data such as frequency, demographics, sales history, brand preference, and a lot of others before buying. With open API integration, we intend to create a vibrant marketplace starting with our own media planning and media buying tools, all based on blockchain technology. Ad spend on DGM and partners can reach $10M in 2018, growing to $150M by 2020, which is still tiny compared to $XXB ad industry.
User-Preferred Data Sharing and Ad Viewing: DAPP on user computers protect users from unwanted ads using user.txt, and users can share or not share data on a granular level.
Improved Payment Terms: Ads are bought through Optin tokens and directly shared 95% to the publisher within a few hours of final campaign delivery, limited only by ETH network latency.
Cost Savings: By removing the costs of the DSP and SSP, advertisers are estimate to save around 50%, which translates into $11.4B in savings.
Improved Data Security: There is no collection of PII and even anonymous data is only collected from opted-in users, thus removing 90% of the needs of data security. Additionally, the read/write access of the datacubeLite is controlled by smart contract technology.
OPTIN CRYPTOCURRENCY FOR
ADVERTISERS & PUBLISHERS
This document (this “Webpage”) and any other documents published in connection herewith relate to a potential token offering to persons in respect of the intended development and use of the DoGood Media network by various participants. This Webpage does not constitute an offer of securities or a promotion, invitation, or solicitation for investment purposes. Nothing in this Webpage is intended to be a financial services offering document or a prospectus. The token offering described herein involves and relates to the development and use of experimental software and technologies that may not come to fruition or achieve the objectives specified in this Webpage. The purchase of tokens represents a high risk to any participants. OPT tokens do not represent equity, shares, units, security interests, royalties or rights to capital, profit, or income in the DoGood Media network or software or in DoGood Media, LLC or any other company or intellectual property associated with the DoGood Media network or any other public or private enterprise, corporation, foundation, or other entity in any jurisdiction.
The OPT token is not a security and does not have the legal qualification of a security, since it does not give any rights to dividends or interests. OPT tokens are not membership interests in DoGood Media, LLC and do not give any right to participate to the governance or profits of DoGood Media LLC. OPT tokens cannot have a performance or a particular value outside the DoGood Media Network. OPT tokens shall therefore not be used or purchased for speculative or investment purposes.
Anyone who is interested in ultimately purchasing OPT should carefully reviewed this Webpage and make sure that he or she fully understands the risks, costs and benefits associated with the purchase of OPT Tokens. Specifically, a potential purchaser of OPT tokens should ensure that he or she understands and has significant experience of cryptocurrencies, blockchain systems and services, and that she/he fully understands the risks associated with the use of cryptocurrencies. DoGood Media, LLC shall not be responsible for any loss of OPT tokens or situations making it impossible to access OPT tokens, which may result from any actions or omissions of the user or any person undertaking to acquire OPT tokens, as well as in case of hacker attacks. OPT tokens and storing them involves various risks, in particular the risk that DoGood Media, LLC is not able to continue its operations and continue its support of the OPT Token. Therefore, and prior to acquiring any OPT tokens, any user should carefully consider the risks, costs and benefits of acquiring OPT tokens and, if necessary, obtain independent advice in this regard. Any interested person who is not in the position to accept or to understand the risks associated with the activity should not acquire OPT tokens.