HOW THE CURRENT NETWORK WORKS


 

Image How It Works User abuse: Unregulated and opaque middlemen openly gather information about all users. They then sell this data for a profit without the user’s permission. Users are bombarded with unwanted ads that target them based on some unknown metric.

 
 

Image How It Works OPTinInefficiency: Internet advertising is inefficient because users hate sharing personal information with advertisers. Too many middlemen, charging too much. (get data on low click-through rate), (get data on McCann-US army advertising lack of ROI).

 
 

Lack of data integrity/availability: Data sets that advertisers need, do not talk to each other. Instead of looking at ROI or preferred actions/$, most advertising metrics is focused on inferior proxies such as viewability, IVT %, or clicks.

Lack of security: Equifax data hack exposed personal data of 145M users. June 2017, 200M voter records were exposed after US political data firm misconfigured a security setting in their cloud storage service.

Discrete data and analysis: Current market research is based on ad campaigns. There is no way to tie individual data points across campaigns, across time, across markets, across devices. Our million+ panel is the key to unlocking these insights.

 

HOW THE OPTIN NETWORK WILL WORK

Benefits of the Optin Network

  1. Create a system where advertisers get access to quality data before spending a single dollar.
  2. Data is guaranteed to be anonymous and only collected on users who have consented or opted-in.
  3. Create a decentralized system where user authority and pay for work is separate from the other stakeholders.

Large established user base: Through subsidiary EarnHoney.com, DGM has nearly 500,000 users collecting OPT, providing insights, and opted-in data. These users have already converted to Optin Coins in March 2018. DGM has 20+ partner websites and we are in the process of converting payments to the Optin coin. Network usage is currently 30 MILLION OPT ($3MM) and growing 50% annually.

Global Site Quality metrics: Private blockchain system provides free and accurate quality scores on millions of sites through anonymized DAPP data. By being the first company to offer engagement, conversion, and attention data, new sites with high quality readers will be able to get ad deals previously reserved for the largest publishers. MOAT, acquired by Oracle for $850M, was built on this kind of proprietary data.

Direct Links to Entire Ad Ecosystem: Advertiser to Publisher direct connect is not sufficient. Large advertisers need data such as frequency, demographics, sales history, brand preference, and a lot of others before buying. With open API integration, we intend to create a vibrant marketplace starting with our own media planning and media buying tools, all based on blockchain technology. Ad spend on DGM and partners can reach $10M in 2018, growing to $150M by 2020, which is still tiny compared to $XXB ad industry.

User-Preferred Data Sharing and Ad Viewing: DAPP on user computers protect users from unwanted ads using user.txt, and users can share or not share data on a granular level.

Improved Payment Terms: Ads are bought through Optin tokens and directly shared 95% to the publisher within a few hours of final campaign delivery, limited only by ETH network latency.

Cost Savings: By removing the costs of the DSP and SSP, advertisers are estimate to save around 50%, which translates into $11.4B in savings.

Improved Data Security: There is no collection of PII and even anonymous data is only collected from opted-in users, thus removing 90% of the needs of data security. Additionally, the read/write access of the datacubeLite is controlled by smart contract technology.

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