MEET THE OPTIN TEAM

Jerome Shimizu

Founder and Managing Partner


One of the top data scientists in the U.S. and a key driving force behind several of the largest and most respected media accountability platforms and products in the industry. These products and platforms influence, optimize, and reallocate billions of dollars in media annually. Member of I-COM Data Science Board and BlockChain group. Graduated from the University of Chicago with honors.

Michael Sheng

Founder and Managing Partner


Experienced entrepreneur, technologist, and avid gamer. Founded FavGames (acquired by Belrion), a first generation virtual currency seller. A polygot developer who has also served as Assistant GM, North Asia for Restaurant Brands Intl, overseeing $500M in revenue. Graduated from UIUC, and acquired 3 Masters Degrees: Computer Science, Biomedical Engineering, and MBA from University of Chicago Booth with honors.

Dr. Clement Shimizu

Software Architect


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Dr. Shimizu has been building software tools for discrete mathematics, numerical analysis, cryptography, error correcting codes, and signal processing since the late 1990's. He was awarded a B.S. with distinction in Mathematics and a PhD. in Computer Science for his contributions to Computer Graphics. He won the NASA Major Space Act Award while lead developer and co-owner of The Elumenati Immersive Display Company.

Stefan Sellberg

Chief of Revenue


Responsible for driving sales and client growth. Prior to joining DoGood Media, he led Millward Brown’s Agency and Media teams. Stefan is an accomplished business leader with over 20 years experience, and has unique experience growing and exiting startups (Dynamic Logic, acquired by WPP).

ADVISORS

Howard Shimmel

President, Janus Insights and Analysis, LLC.


Howard Shimmel is President, Janus Insights and Analysis, a new US based research consultancy. Prior to starting this company, Howard was Chief Research Officer at Turner, where he oversaw all multi-screen entertainment, news, kids and sports research, as well as corporate analysis and insight-led efforts.

Shimmel played a critical role in driving the company’s efforts around the consumer journey and insights to better capture measurement for both Turner and its partners. In 2016, in partnership with Turner Ad Sales’ Turner Ignite team, Shimmel oversaw the launch of Turner Ad Lab, an initiative whose goal was to make recommendations about linear and digital video ad experience in light of the changing TV landscape.

Prior to be promoted to his role in 2014, Shimmel was senior vice president of ad sales and sports research for Turner, where he oversaw television and digital research analysis and strategy support for the company’s news, entertainment, animation, young adults & kids and sports advertising sales units.  He joined Turner from Nielsen Media & Advertising Analytics where he served as executive vice president responsible for building out an advanced analytic business focused on issues like cross-platform analytics, advanced media targeting, promotion effectiveness and ROI measurement, for media companies, agencies and advertisers. Shimmel’s industry-rich experience includes other leadership roles at The Nielsen Company, America Online, WBIS and MTV Networks. He also served as president of Symmetric Resources, Inc. Over the span of his career, Shimmel has developed research expertise related to technology adoption, methodology and advertising’s impact on sales.

Stephen Jepson

Senior VP, MetrixLab


Nineteen years of experience as an industry expert around the measurement of new and emerging media helping to facilitate growth in the area of measurement and optimization of both online and offline communications. Hard-driving, business focused leader with unique people feel and proven track record in balancing management and meeting client expectations while positioning groups for success. Thought leader for innovation in advertising effectiveness technology that has streamlined the execution of advertising effectiveness initiatives.

Kevin Arrix

Founder, Evergreen Eleven LLC

formerly CNN, MTV(Viacom), CRO Verve


Kevin is the Founder of Evergreen Eleven, a strategic consultancy and advisory firm for media, ad technology and advertising revenue generation. With previous stints in executive and revenue leadership at Verve, Viggle, MTV Networks (Viacom) and CNN, Kevin has the unique perspective of growing businesses within start-up and public company environments. Kevin is an industry veteran with extensive agency, marketer and publisher relationships, and has always been on the forefront of emerging technologies and business models.

Proshonjit Das

Blockchain Advisor


Increasing my presence at the forefront of innovative advancements in decentralized technology, I strive to consistently deliver performance driven products, in the space of cloud services, artificial intelligence, and distributed systems.

Ajay Prakash

CEO, Qubit Protocol

Formerly: Founding team of Republic Protocol


Ajay is the CEO of Qubit Protocol which is home to 15+ quantum PhDs and previously part of the founding team for Republic Protocol which raised $US 34 through an ICO. He is a serial entrepreneur having worked the CMO and CTO positions previously and managing large-scale budgets.

LEGAL ADVISORS

Philip Pencal

Lead Blockchain Engineer


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An enthusiastic Software Engineer with more than eight years working in diverse industries like oil, human resources, logistics and digital media institutions. Professional with a Bachelor's degree focused on Systems Analysis and Development as well as a specialization in Agile Software Engineering. He is champion of three renowned hackathon competitions including IBM Bluehack.

Leandro Medeiros

Senior Data Engineer


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18 years creating software for solutions on e-commerce, financial, digital marketing, government and telecom. Skilled multiplatform developer, with expertise on Backend Architecture Design, Big Data and Data Science. Graduated on Internet Systems, Certified Microsoft Professional, Certified Scrum Master and coursing postgraduate degree in Data Science and Big Data.

Lucas Almeida

Senior Software Engineer


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Software Engineer with over 10 years of experience in software architecture and software development. Agile development practices supporter. Experience in creating high performing, scalable and available distributed cloud-based enterprise applications.

Marcos Tupan

Devops Engineer


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Software engineer with more than 12 years of experience. He has worked in all development cycles, focusing on development, architecture and team leadership. He has worked in projects of electronic commerce, port management, digital auctions, social networks, railway management, financial management and vehicle rental.

Avasar Patel

Lead Mobile Application Developer


Oracle Certified Professional Java Programmer with Bachelor's Degree in Computer Engineering and a pioneering and high-energy mobile application developer offering more than seven years’ experience designing, implementing, integrating, testing and supporting impactful applications developed in diverse, collaborative environments for Mobile, Tablet and Connected TV devices on the Android platform.

Daniel Alencar

Senior Software Engineer


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Software Engineer with Master Degree in Microsoft.Net Architecture, also Certified as Microsoft Professional Solution Developer (MCSD) in Web Applications. As developer has worked 11 years with Microsoft technologies for huge companies in different branches like Sciences, Health, Financial, Logistics, Petrochemical, and Marketing. Have a degree in Business Management specialized in IT Management

Daniel Skroski

UI Designer and Front End Developer


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Designer and Front-End Developer with 20 years of experience, has recognition with large SEO projects, has already won important awards in the area of design, 1st Place Microsoft Web Design Award Latin America in 2007 - 1st Place Hackathon QUANTUM Positivo 2016 - 1º Place Hackathon OAB NOV / 2017 (IA) - 1º Place Hackathon BlueHack IBM DEZ / 2017 (DataScience)

Sara Beaty

Account Management


A seasoned marketer, Sara joined Technekes in March 2018 to grow client accounts through tech-driven sales and marketing tools and services. Previously, Sara held several marketing leadership roles within Kantar Millward Brown's Media & Digital Practice, a global brand analytics unit within WPP’s Kantar.

Ana Rinaldi

Manager of Client Services


Manager of Client Services, with over 12 years in advertising agency and Telecom customer support. Manages all customer communications along with the redemption process. Excellent communicator and customer focused team player.

Stephanie Suarez

Senior Marketing Associate


Professionally creates, edits, and uploads brand safe video, display, and written content across DGM owned sites. Builds and expands user base through internal marketing by creating engaging campaigns, tracking and reporting performances, and managing all social media platforms. Proud to be a UConn alum.

Eric Farrell

Senior Account Manager


Eric manages supply and demand partnerships. He is heavily involved in new business acquisitions and scaling up existing relationships. A Penn State University alum, he was formerly a golf professional before transitioning into digital media. In his free time he enjoys playing guitar and hockey.

Jason Zhao

Ad Ops Associate


Manage online advertising operation, traffic optimization, data investigation. Detail-oriented problem solver.

Jonathan Machado

Lead Quality Engineer


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Quality analyst by choice and gamer by passion, Jonathan has many years of experience providing software quality assurance expertise for some successful former-startups in Brazil, as well as big multinationals from Europe, Asia and now the US. Also published 400+ technology articles, news, game reviews. Has a bachelor’s degree in information systems, from FESP.

Juliana Tavares

Senior Quality Analyst


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Graduated in Management Information Systems (MIS) with 10 years experience in IT, including the last 8 years in the Quality Assurance and Testing areas to domestic and International companies. Proven records of successfully completed projects for financial, banking, Software Development and Consulting Industries.

Gesebel Medeiros

Quality Analyst


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A communication professional passionate about technology. Journalist by graduation and qualified in the quality assurance sector, experienced in social media, worked in IT companies in the communication segment and started in the area of ​​software quality in this company. Since then has been developing knowledge in the field and improving herself as a QA analyst.
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